C Gockel Writes

Start Listening to I Bring the Fire on Audio

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Audiobooks

The I Bring the Fire series audio versions are complete! Start listening to the series in audio at:
Amazon US, United Kingdom, Canada, Germany, Australia

Kobo, GooglePlay, or borrow them from Everand

LISTEN TO (OR READ) THE WHOLE SERIES FREE

I Bring the Fire is available via Overdrive, the ebook and audiobook service for libraries. If your library participates you can read or listen to the whole series free of charge … all you have to do is request they order them.

Someone asked me if I “minded” readers getting my books through the library. Loki’s whiskers! I am delighted to be in libraries. Please, request away. Heck, even if you own them, request them from your library so other people can discover them!

Making the USA TODAY LIST–What I did wrong, and somethings I did right.

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I made the Bestseller list, thanks in no small part, to the support of kboards. I had no idea it was even a possibility. Posts like this one showed me the way: https://www.kboards.com/index.php/topic,214032.0.html

So this is just my addition to the well of knowledge that I hope gives me good karma!

I want to start with the things I did wrong.

First: Facebook advertising without a plan or a clue! I spent $907 on Facebook ads–and received at most 610 sales from them. I could have sold more for less money if I’d done these things:

  • Dropped price four days before sale (I did this anyway, worried about fighting Nook support over the weekend) -> Started Facebook Campaign with $5/day per vendor to get an idea what worked on what vendors.
  • Had affiliate codes for each vendor (that worked in Facebook ads–my Viglink links didn’t work, not sure if Viglink links don’t work, or if Nook doesn’t like me) to recoup more costs and tracked ads effectiveness.
  • Spent Facebook money steadily and consistently over the course of the sale. An explanation: Facebook tries first to spend all your money for the day and second to get you the best cost-per-click. If you have less money to spend, it is going to be reaching for higher quality leads to give you the best bang-for-your buck. If you have more money to spend it is going to have to advertise to lower quality leads in order to exhaust your funds.

Second: panicking about Nook sales before BookBub/eBookbutterfly. If you look at my advertiser list you’ll see that I used a lot of advertisers that promote books on all vendors before my Thursday when ‘Bub hit. (BookBarbarian, ReadCheaply, ManyBooks, ReadingDeals, MyBookCave, ENT, BargainBooksy, Ebookhounds, SweetFreeBooks, Riffle, Fussy). Nonetheless, I only had about 99 sales on Nook by EOD Wednesday. The two BEST advertisers for non-Amazon sites are BookBub and Butterfly, but Butterfly’s posts don’t go out until afternoon/evening … so my Wednesday sales were low.

Third: Having a 99-cent sale on my box set when I first released it. I didn’t release Archangel Down at 99-cents, and probably should have, as it was a new series in a new genre. (That could be its own post!) Feeling guilty, I released the box set at 99-cents and sent out a note to my mailing list and mentioned it on FB. I got over 100 sales–mostly fans buying the set for friends. I should have released it quietly without fanfare, sent a note to my ARC readers for some reviews, and only told my fans during my sale.

Fourth: Not being completely informed to start. I didn’t know USA Today List sales are counted from Monday to Sunday evening. (I thought it was Sunday to Saturday — but that’s the NYTimes List.) I didn’t know I’d need 500 sales on Nook at least.

Fifth: Not working with the vendors. If I had really planned it well, I could have contacted Nook, iBooks, and Kobo and tried to get their help with promotions by being featured in Kobo First, Nook Next, and/or an iBooks editorial selection.

Here are the things I think I did right (and some things that were pure luck!)

First: I think my advertiser line-up was pretty good.

Second: Starting advertisements three days before the BookBub. This wouldn’t have worked if my sales was on, say Monday (so there is the luck of it!) … but it helped me rank higher on the day of my Bub. I started out that day at a rank of 339–I didn’t have as far to go to reach #16. Also, Amazon really rewards consistency above discounts “spikes.” I had friends who sold more on Amazon the days of their sales and not ranked so high.

Three: ebookButterfly This relates to the first two points above. eBookButterfly promotes your sale on a lot of various blogs over the course of several days. The spike isn’t as high, but I’ve always seen a steady stream of sales from them that gradually diminish over the course of a few days. It’s great for rankings.

Fourth: Promoting my permafree if an advertiser was booked or didn’t allow 99-cent sales. An example: KND owns BookGorilla, which is a pretty reliable advertiser. Gorilla was booked, so I used a KND $29 free day highlighter. This put my first in series on the KND Facebook Page and in front of the BookGorilla audience. I put a “Box Set on Sale” note on my permafree page on Amazon–I’m pretty sure this helped sales.

Fifth: Facebook. I didn’t do it well, but it was important. I’ve heard of people only hitting 250 sales with BookBub on Nook who’ve made up the difference with Facebook sales.

Sixth: New Promo Pictures on FB everyday. This kept my fans from getting bored, and allowed me to reach different audiences. I noticed guys preferred the promos with Loki, women preferred the Amy Promos.

And the last thing I did right …

POSTING ON KBOARDS and sharing the sale with all my author friends! I got sales here, but more importantly I got support. Everyone who shared my Facebook posts with their fans, or on their FB pages and blogs really helped me out! Also, I wouldn’t have had ANY Twitter presence whatsoever if writer friends hadn’t stepped up for me. I sucks at the Twitters (which is okay! We can’t all be dynamos everywhere.)

So, thank you, thank you, thank you everyone. I hope that you find this post and my first post useful and helps repay all your support in some small way … I don’t think I can repay you enough.

Shooting for the Best-Seller List …

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UPDATE: As of this point I have 7130 ebooks sold between Amazon, Nook, iBooks, & Kobo. At this point if I don’t make the list, I think it will be due to something I can’t control. I’ll be creating a separate post with things that I could have done better, and some highlights of things I did right.

I got a BookBub for my I Bring the Fire box set and decided to try and shoot for the bestseller list. I based my strategy on threads like this one: https://www.kboards.com/index.php/topic,214032.0.html

I don’t know what my chances are. There are some things that are going against me. First, some of the books in the set are about 4 years old now … that’s older than dirt in ebook years. Second, BookBub is on Thursday–would definitely worked better to have it at the beginning of the week and then used other advertisers to keep the BookBub bump going, rather than using other advertisers to get the rank up BEFORE the ‘Bub kicks in. Third, couldn’t get RobinReads–they rock–but were completely booked. Finally, there is a hole in my advertising schedule, and I was going to use Facebook to make up the difference … but Facebook is really slow to approve ads at the moment. I’ve been waiting for this post to be approved for a boost all morning. Blah.

So Here is the Line Up:

Monday 1/25/2016 ETA: Starting Rank 55,000ish
BookBarbarian $15
ReadCheaply $0
OHFB $75
ManyBooks $25
ReadingDeals $15
GenrePulse $40
BuckBooks $12
MyBookCave $0
BookloversHeaven (IBF 1) $0
PrettyHot $0
Awesomegang $0
BookBasset (IBF 1) $7.99
Facebook targeted ads
Facebook boosted
https://www.facebook.com/CGockelWrites/photos/a.157057451155709.1073741828.153359038192217/453377081523743/?type=3&theater (All are welcome to share it! Pretty please with sugar on it?)
Tumblr $0 http://ibringthefireodin.tumblr.com/post/138023437010/so-i-did-a-thing-when-amy-lewis-prays-for-help (Reblogs? Please … sorry, but I am shamelessly begging.)

Tuesday 1/26/2016 ETA: Starting Rank 524
ENT $25
FKTips $100
Booksends+Ereader IQ $35
Bargain Booksy $40
Ebookhounds $10
SweetFreeBooks $5
Tumblr: $0
Facebook targeted
Facebook boosted https://www.facebook.com/CGockelWrites/photos/a.157057451155709.1073741828.153359038192217/453680434826741/?type=3&theater

Wednesday 1/27/2016 Starting rank 356ish
Riffle $30
FussyLibrarian $13.30
BookButterfly $100
KND Highlighter $29
BookHearts $0
Tumblr: $0
Facebook targeted
Facebook boosted: https://www.facebook.com/CGockelWrites/photos/a.157057451155709.1073741828.153359038192217/453941314800653/?type=3&theater

Thursday 1/28/2016 Starting rank 339ish
Bookbub $520
BookButterfly: $0
Tumblr: $0
KND Highlighter of Free Book? TBD
Facebook targeted
Facebook boosted: https://www.facebook.com/CGockelWrites/photos/a.157057451155709.1073741828.153359038192217/454309671430484/?type=3&theater

Friday 1/29/2016 Starting rank #18ish on Amazon … #3 in Nook!
BookButterfly: $0
EbookArrow: $10
Bknights: $5
Bestebookreaderlovers: $8
Kboards Bargain Book $20
ILoveVampireNovels $79
eReaderObsession **cancelled-IBF not clean enough**
Tumblr: http://ibringthefireodin.tumblr.com/post/138292411190/letting-your-female-characters-grow-up-i-bring
Facebook targeted
Facebook boosted: https://www.facebook.com/CGockelWrites/photos/a.157057451155709.1073741828.153359038192217/454639521397499/?type=3&theater

Saturday 1/30 48ish on Amazon / 22 on Nook
Facebook targeted: TBD
Facebook boosted: https://www.facebook.com/CGockelWrites/photos/a.157057451155709.1073741828.153359038192217/454927024702082/?type=3&theater

Sunday 1/31
Facebook targeted
Facebook boosted (Previous Ads)

Total Facebook Spend: $907

Total (so far): $2,180

For the record: I didn’t mean to load up on advertising on Monday … it just happened! I submitted for any day between Monday and Friday and they put me in that slot.

The goal for Tumblr is to have an informational post every day this week … something like this:
http://ibringthefireodin.tumblr.com/post/120052468322/one-blue-eye-ibringthefireodin But I may run out of steam and that may not happen!

I wish I had a Twitter presence, but … there’s only so much you can do.

Also, I hit up every single free site option on this list I made awhile back: https://docs.google.com/spreadsheets/d/1RuBvSzJuy5jFg4-58EkkQ0G1OIuXzjN54CW-_CavdCA/edit#gid=0 (Yes, I made this list! I see it shared all over. It was my penny into the well of indie-author karma) For the ones that don’t accept paid books I used my permafree.

I have never spent money that wasn’t “extra.” I redesigned my covers based on extra earnings from BookBub. This is a shot in the dark (or the foot.) I have felt like throwing up all week … and I don’t think it’s noravirus.

ETA: eBookButterfly isn’t running me free, he just said that the posts will go out over 3 days. I only put the price down on the first day. Sorry for the confusion.

Don’t Make Me Think! Let Your Fans Know in a Glance You’ve Got a Series

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In the web design business we have a saying, “Don’t make me think!” Basically, it means that all interfaces should be as easy to use and intuitive as possible. Web designers who try to be “too cool” are really saying,”This is all about MY VISION of DESIGN and I don’t care about you!” I wonder, if when we make things difficult for readers, we are inadvertently saying, “My ART is so wonderful, it’s worth struggling to discover”?

… and that’s kind of horrible and narcissistic. It really should be the other way around. I am honored when anyone spends time and/or money to read my books, and I think I need to make sure it shows. (Not saying I always succeed, but I TRY, darn it!)

Recently, I was reading a self-pubbed writer bemoaning that her series (and she has multiple series!) don’t sell well, despite good reviews, and the fact that she has been traditionally published in the past and has industry cred. I was curious how someone with so much going for her could be floundering. So I went to her author’s page on Amazon. I couldn’t find which of her 20 or so books were part of a series, and which were one-offs. I wondered, how many of her readers couldn’t find the next book in their favorite series either? How many clicked away in dismay, and how many sales were lost?

So here’s three tips–two easy, one hard–to make sure your fans know your series has continued.

1. Put the series name in the title not just on your cover in the actual metadata when you enter the title on Amazon. Your book cover is going to be postage stamped sized in the browser window until someone clicks on it. No one can read “Diary of a Wimpy Teenage Vampire Part II” on a postage stamp!

Make sure the title next to your book cover reads, “Life Sucks (Diary of a Wimpy Teenage Vampire Part I)”

2. Put the sequential number in the metadata.Make sure it’s “Bloody Sunday (Diary of a Wimpy Teenage Vampire Part 7)”. You don’t want to frustrate readers, they’re your customers. Love them. Make things easy for them–and let them know which book to buy next. Their lives hard, and they worked hard to spend the money and time to read your story.

3. Make your covers match! Anyone who has followed me for a while knows that this is something I, ahem, struggled with. (For a hilarious peek at my cover attempts check out my Goodreads page and the old editions there https://www.goodreads.com/book/show/18299288-i-bring-the-fire).

It can be hard to make covers match and expensive! When I first started out, I did something as quickly and cheaply as I could. Was unhappy, so did something that took several days worth of work to produce. (Couldn’t afford stock art at that point!)

When I hit “Monsters”, Part II in my series, I realized making an artistic masterpiece for all of my covers was going to bankrupt me in either time or money. So I simplified. I went to iStock and picked out some lovely background textures, and then used Fireworks to superimpose images and Viking-themed patterns on top of those textures.

You can see my covers in my signature. It’s obvious all except “Murphy’s Star” belong to the same series. “In the Balance” is a novella that wasn’t part of the original plan. I tried to use the slight variation in the theme to reflect that. “Murphy’s Star” is a genuine stand-alone.

To be honest, I could probably make the covers even simpler and cheaper and sell as well. But I’m pleased with them, and will continue the theme.

I’ll try to hit on “Simple Covers that Sell” at some point. I’ve noticed having a masterpiece for a cover really doesn’t do much in the long run. It’s more about keeping things clean…but for now, back to editing Part IV! (Almost done! Almost done! Almost done!)