C Gockel Writes

Mistakes were made …

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So this year I’m looking at making approximately 26k less than I made last year. Thankfully, I made more than I needed last year, didn’t spend the money on hats, and am going to be fine.

*Leaves chair, knocks on wood*

Okay, I’m back. Anywho, in the interest of full disclosure and helping to save others my pain, here’s what I think went wrong:

Mistake #1: A new series in a new genre that might not be a fit for me

I had this grand idea that I could release standalones in my I Bring the Fire universe and then have four different books to advertise and use as funnels for I Bring the Fire. I also really wanted to write these books, too. It wasn’t just “give me the money!”

Anywho, in September of 2017 I released Soul Marked, After the Fire Book 1, a standalone, PNR-ish, fantasy in my I Bring the Fire Universe. It got great reviews, but it took three months to earn out in Kindle Unlimited (unlike Archangel Down which I released at $3.99 and earned out first month.) Granted, I released Soul Marked at 99-cents but didn’t promote it to anyone but my list and a few NL swaps. I was planning on saving the advertisers for book 2.

In April I released Magic After Midnight. It has gotten more love and gushing from my fans than just about anything I’ve ever written. A “wicked” stepmother, a Night Elf (please don’t call him a vampire!), two villains getting their happy ever after … What is not to love? Well, no one but my really devoted fans picked it up.

I think both books maybe lacked the “beats” of a romance, and are more fantasy maybe? But they’re too romantic for a lot of fantasy lovers. (Although my male fans who read them really enjoyed both, so I don’t know …)

Which brings me to my next mistake …

Mistake #2: Not releasing Magic into Kindle Unlimited

I don’t have 1,000 peeps who will buy a book in a new series right away. I made the USA Today List, but that was on the back of a BookBub on a box set of the first four books in IBF. I need peeps who’ve never heard of me before to read my books. KU really helps with that when it comes to new readers.

I thought that I wasn’t going to be able to release Magic into Kindle Unlimited because part of it exists wide in an anthology. I have since gotten written permission from Amazon to put it in KU since less than 2% of Magic After Midnight is actually out there. It may be less, I’ve added a lot of detail, changed things up, including the POV in scenes that exist in the short story.

To help propel it out there “in the wild wide” I released Soul Marked wide for the first time and booked ALL the advertisers … and even got a 99-cent BookBub too!

Gonna say right here … all the 99-cent ads except for BookBub were a huge waste of money for a wide book in a two book series.Without the page reads, I did not come close to earning out. (BookBub did earn out.) I wouldn’t have booked the smaller sites but I never thought I’d get a BookBub on Soul Marked. But sure enough, I went wide, and boom: BookBub. The lesson here is apply to BookBub first.

Mistake #3: Not going into Kindle Unlimited immediately after BookBub

If I’d gone immediately into BookBub while my rank was still high I think I would have made a lot more simply by virtue of page reads. Soul Marked and Magic in particular are both long books. But I didn’t. I wanted to see if I could make it without KU. I released just as page reads were getting stripped, and I was nervous. (I am back in KU and STILL nervous.) I tried using Instafreebie magnets to get people to the books. The original Magic short story definitely helped … but not enough. The preview I put on IF didn’t help at all.

Mistake #4: Kindle Unlimited box sets aren’t going to be a savior anymore.

Back in 2016 I was in an amazing box set with Lindsay Buroker, Chris Fox, M.R. Forbes and others. It did phenomenally well, better than I could have done on my own. I thought after the only exclusive content rule was announced (enforced?) that I could always put my standalones in EXCLUSIVE box sets when sales started to lag. I did that with Soul Marked from January 11th-April 11th. In the end, I made about as much money in the box as I would have on my own and it was a lot more work. There just aren’t enough folks with a standalone novel to put into a box set, and we didn’t meet the 3,600 page limit and didn’t max out page reads.

Mistake #5: Not writing a longer series

Every single download of Archangel Down (the first book in my sci-fi “trilogy”) is worth 60% of a single Wolves download (the first book in IBF my USAT series.) I have only two paid books in the Archangel series. In IBF I have one novella, two short stories, and five novels. The thing is it’s HARDER and more expensive to get sci-fi downloads. It seems to be less popular than UF, and newsletters don’t perform as well. If I earn more on each download, it will even out. The way to earn more is to write a longer series.

Mistake #6: Advertising Blitzcrieg changes

Every month from late 2013 thru the end of 2017 I would have advertising Blitzkriegs. I would line up a heavy hitter like Freebooksy, Robin Reads, BookBarbarian, BookSends, Riffle, or BookGorilla with some not so heavy hitters that are good values. I would never use any advertiser more than once in 6 months. This year, I decided I would try something new: lining up all the non-BookBub advertisers over the course of a few short days. This isn’t a good idea. I didn’t get the absolute number of downloads I expected and now I can’t advertise either Archangel or Wolves with newsletter services for another few months. Which means that the new book I have in the Archangel series will have to wait until October to release it if I want advertising of my first in series to be effective.

Mistake #7: Standalones don’t sell as well (unless you’re a better writer than me?)

Archangel and IBF have overarching storylines. I think that really helped drive sales to the next in series. Also, it really makes permafree a viable strategy. 99-cents is so much more expensive to advertise with and the results are so much less spectacular.

A few things that went right:

  • Archangel Down is doing well wide. Two series that do decently is a pretty monumental achievement. I’m overwhelmed and grateful to all my fans.
  • Soul Marked is a great funnel to I Bring the Fire despite few shared characters. The month I got the 99-cent BookBub I did no other advertising for I Bring the Fire and my downloads didn’t go down but my sell-thru increased. So my original idea wasn’t totally daft. Sadly, except for BookBub (and probably ENT) it was still too expensive to advertise at 99-cents with a wide book.

How I’m adapting:

  • I’m writing more in Archangel. I’ve got book 4 with my beta readers right now, and I’m about ready to start writing book 5.
  • Book 4 in Archangel is a STANDALONE, I’ll be able to advertise it everywhere, even FKTips when the time comes but it will still be on the same series page.
  • Book 5 might be readable as a standalone too. Same characters, but I have in mind an awesome action packed intro sequence that might explain the characters and universe pretty well.
  • Soul Marked and Magic are in KU. I plan to advertise Magic and Soul Marked with Countdown deals. Hopefully that will make advertising at 99-cents not as expensive and boosts downloads of I Bring the Fire.
  • Returning to my previous advertising schedule/strategy.
  • Getting cheaper health insurance this fall. I may go with an HMO with the good hospital near my house instead of the POS I currently have that doesn’t cover the good hospital, isn’t as convenient, and is more expensive.
  • Learning to update WordPress myself. I used to be a techie.  >:(

I will probably come back and write one more book in the After the Fire trilogy, because there is a character/situation that won’t get out of my brain. But it might be a few years. It will be a standalone though, and the series has no momentum anyway, so I think it will be okay. Then I’ll box up the whole trilogy, and hopefully get a ‘Bub on it and more sales to IBF. Funnels are still king!

I’ll be releasing my next book in Kindle Unlimited

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I want to release Soul Marked at 99¢, it’s the first book in a brand new series, and I want to make it as affordable as possible.

Soul Marked: After the Fire Book 1It’s almost time to release Soul Marked, the first book in my After the Fire paranormal romance series. The After the Fire books take place in the I Bring the Fire Universe, and there will be cameos from familiar characters, but they’ll all be complete standalones, with no previous knowledge of I Bring the Fire or the other After the Fire books required.

After the Fire will be filled with the same mix of action, adventure, and “sci-fantasy” that I Bring the Fire and Archangel Project fans have come to expect, but they are paranormal romances, so they’ll have a bit more romance, and each book will end with a Happily Ever After for the characters featured. Like I Bring the Fire and Archangel there will be adult themes, but there will be no onscreen sexy times.

At 99¢ I can reliably count on 200 sales at release from my fans on Amazon, and about 40 sales combined on all other vendors. Even if I was to price at $2.99 that wouldn’t be enough to recoup the $1500 I have invested in editing, covers, and promotions for Soul Marked. That’s assuming I’d sell 240 books in a new series the first month at a higher price point, a huge assumption!

So I need NEW fans. By releasing at 99¢ and remaining there for a few days I hope to rank higher and get more visibility. The visibility should attract enough Kindle Unlimited subscribers to help me recoup costs within the first few months. (Hopefully by Christmas!)

Because a condition of Kindle Unlimited is exclusivity, I will not be releasing the ebooks immediately to all vendors (paperbacks will be available everywhere.)

I have been agonizing for months over this decision. I’d really like to sell my book wide and release immediately to OverDrive–the library lending system and the only way all my books are truly “free.” At the same time, I have to make business decisions based on what is best for my family, and I need to break even as quickly as possible.

If you are not a Kindle owner Kindle does offer a FREE app for smartphones, tablets, and PCs. It can be downloaded onto the new Samsung Nooks as well. I have used this app on my late and very ancient iPhone (retired just this year–an iPhone 4! The app worked terrific!) And I use it now on my new Samsung Galaxy phone.

Which leaves Kobo readers … There are ways to convert Kindle MOBI files to ePubs with Calibre. I also know that some Kindle Unlimited authors offer ePubs to fans that prove they’ve purchased on Amazon. I’m looking into the feasibility of this–primarily trying to determine if it will break Amazon’s Terms of Service. I will get back to you!

For those of you who won’t get the novel on your preferred reader, I hope the 99¢ introductory rate is at least a small consolation–I hope a story you love is a bigger consolation. (Fingers crossed.) I may at some point release wide, I just to have to see where the series stands in a year or so, see what read-thru is like, and what the demand would be on other vendors. Decisions like this are some of the worst in self-publishing, and I thank you for your understanding.